Barrie is a professional with over 40 years of experience in commerce. Unusually for a man of his seniority, he has a deep understanding and grasp of web marketing, social media and e-commerce. These skills have been honed in the insurance industry where Barrie held a status as an expert witness in fraud cases. Compliance and the necessities of rigour in terms and conditions are the foundations of his approach to all tasks and in those tasks his standards are exacting. Technically, he is someone who sees sloppiness as only an excuse for laziness.
Barrie runs his own organisation, Simplink Communications, which provides a range of web based services to international businesses. He is a consultant to PebbleStudioLondon and a key motivator in the delivery of the artistic vision of Akane Takayama.